CASE STUDY GOOGLE
Client: Google
Project:
Export Company Study
About the project:
Seeking to create effective communication with traditional and emerging export companies in China, Google AdWords wanted to find out the needs and behaviors of marketing initiatives among such companies.
As experts in understanding culture and its implications for business, we set off a journey to six cities in China and visited 17 factories and companies across four industries. Through observations and face-to-face interviews accompanied by innovative visual tools designed to stimulate thoughts, we have gleaned insights not only about their marketing initiatives but also about the broader business culture they are situated. We eventually turned our learning into effective communication materials tailored for each industry.
Service type:
Trend and culture study of a particular segment
Research method:
Social and Cultural Audit, Business Ethnography, Visual Thinking Tools
Image: photos by F Lab from fieldwork in Shenzhen, Beijing, Shanghai.