CASE STUDY PHILIP
Client: Philips Lighting
Project:
Innovation design trend exploration
About the project:
Philips Lighting’s innovation team came to us because they wanted to explore new opportunities in lighting category across top tier and lower tier markets in China.
We broke with convention of digging into market data. We wanted to garner authentic and unprompted consumer insight into their relationship with luminaires at home and in the public. We immersed ourselves in the domestic and public environments of a broad mix of glamorous, conventional and chaotic households across Shanghai (Tier 1 city), Haimen (Tier 3 city) and Sanchang and Sanxing (rural villages). In the process we were able to uncover unmet needs, and shine a light on the necessary, taken-for-granted role of luminaires from a social and cultural perspective.
The result is a co-creation workshop that helped the innovation team plan their product blueprint in China.
Service type:
Future product design exploration
Research method:
Social and Cultural Audit, Consumer workshop, Ethnography, Visual Ethnography, Expert panel, Co-creation workshop
Image: photos by F Lab from fieldwork in Haimen, Shanghai.