CASE STUDY SONOS
Client: Sonos
Project:
One Roof, Different Ways of Fun
About the project:
Unlike their counterparts in the west market, Chinese customers seek from music more than family and social time together. Their needs for music and entertainment is subject to their notions of domestic space and the rising role of individuality within a family. When Sonos would like us to pinpoint its role among Chinese customers, we got our researchers embedded in the daily life of music listening and entertainment among Sonos’ potential customers. The ethnographic study provided with the depth the client needed. Most importantly, the insights fed directly into the brief for their retail and communication strategy.
Service type:
Trend and culture study, customer journey study
Research method:
Social and Cultural Audit, Online Survey, Consumer Journal, Digital Ethnography, Consumer Workshop
