CASE STUDY WALL STREET ENGLISH
Client: WSE
Project:
When English learning moving online
About the project:
Wall Street English (WSE) is a premium English language provider in China, known for its heritage of personalized and efficacious teaching.
When WSE decided to extend their business-from offline classroom to the possibility of online payment, we assisted the client to conduct an ethnographic study of English learners. From the study, not only did we gain an understanding of the their English learning motivations, scenarios, and decision making process, but we also revealed to our client the shifting social and cultural context of English learning and the changing expectations of education services.
The results informed the experience strategy and principles, creating the new website that implemented an E-commerce solution.
Service type:
Consumer experience investigation, Trend and culture study of a particular consumer behavior, Customer journey study
Research method:
Social and cultural audit, Consumer journal, Digital ethnography, Consumer workshop, A-day-in-the-life ethnographic study.
