“我是人类的一份子。凡是人可以感受到的，我就可以感受到。”
— 泰伦斯, “The Self-Tormentor”
我们是谁？
“Each project is like gourmet cooking for us. We attend to not only the cooking techniques, but also the fundamental ingredients- the people.”
- Penni Fu, Founder of F Lab
F Lab is a boutique consulting agency that excels at unlocking the power of cultures and people.
We take an empathic approach to provide brand and product design strategies that help companies to innovate and thrive.
OUR PASSION
“Though, literally, a datum is a thing given (from the Latin dare, ‘to give’), in the vocabulary of science, it has come to mean that which is there for the taking.”
- British Anthropologist, Tim Ingold
We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.
Feel into people
Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.
Reciprocate in kind
What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.
Obsessed with crafts
HOW DO WE DIFFER?
“Have an eye on the cultures which feed and produce us or hurt and reduce us, individuals or communities.”
People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.
Think through the lens of culture
What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.
Rethink the business assumptions
Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.
Prioritize what people do over what they say
我们的服务
“Infinite capacity for love in the smallest detail. ”
- Dan Chiasson
Brand/product/service strategies based on in-depth consumer insights.
Persona development
Customer journey evaluation
FEEL
EMPATHIZE CUSTOMER EXPERIENCE
Trend (human, culture, technology, aesthetics) synthesis on a monthly or quarterly basis
FORECAST
TREND SPOTTING AND FUTURE FORECASTING
Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools
FOSTER
CO-CREATION AND TRAINING
我们的客户
OUR CASES
Google Export Company Study
DPA Women Self Gifting Study in China
Tencent Traditional Culture Study
Philips Lighting Innovation
Design Trend Exploration
Dell Biometric Study in China
SONOS Study:
One Roof, Different Ways of Fun
DPA Millennials’ Relationship Study in China
Wall Street English Study -
When English Learning Moving Online
Live Streaming Study
OUR TEAM
Penni Fu, Design Ethnographer,
Founder of F Lab
Out of her great passion for understanding people and culture, Penni has worked as journalist, copywriter and brand strategist and product development engineer. She has rich experience working at top creative agencies in Shanghai and London. Penni earned an MSc in Digital Anthropology from University College London in England and a BA in Broadcast Journalism from Fudan Universtiy in Shanghai.
Josi Yang,
Account Manager
As a great logical thinker, Josi is good at applying her past experience in tech start-up to a variety of research projects, making them agile and efficient. Josi graduated from University of London and University of York, respectively with master and bachelor degree in Accounting, Business Finance and Management.
Doris Du,
Researcher
As a researcher, Doris has a scientific mind that hearts human insights. She graduated from SHU-UTS Business School in Shanghai, with master and bachelor degree in consumer behavior and business administration.
Yuxin Liang,
Visual Research Assistant
Yuxin is an obsessive street-dancer as well as a researcher who loves using a visual approach to record and interpret people and life. She graduated from East China Normal University, with a BA in tourism management.
Dou,
Film Maker
Xiaodou is a video story-teller full of warmth and human insight in his video content. He used to work at Wieden+Kennedy Shanghai as videographer and editor, with wide experience shooting and making video content for global client such as Nike.
Nemo Sun,
Photographer and Designer
Nemo is keen on observing the emotion and character of people, and revealing small but telling details in life captured by his lens. He also explores innovative visual approach to bring alive research findings and manifest powerful truth.
GET IN TOUCH
If you would like to find out more about our approach Contact: info@FLab.co