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  <url>
    <loc>https://www.flab.co/case-study-google</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893295499-IJRTH70UM8BATVPF8J4E/Case%2Bstudy-%2Bgoogle-1.jpg</image:loc>
      <image:title>CASE STUDY GOOGLE - Client: Google</image:title>
      <image:caption>Project: Export Company Study About the project: Seeking to create effective communication with traditional and emerging export companies in China, Google AdWords wanted to find out the needs and behaviors of marketing initiatives among such companies. As experts in understanding culture and its implications for business, we set off a journey to six cities in China and visited 17 factories and companies across four industries. Through observations and face-to-face interviews accompanied by innovative visual tools designed to stimulate thoughts, we have gleaned insights not only about their marketing initiatives but also about the broader business culture they are situated. We eventually turned our learning into effective communication materials tailored for each industry. Service type: Trend and culture study of a particular segment Research method: Social and Cultural Audit, Business Ethnography, Visual Thinking Tools</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893408707-B0E21Z47SPCQIRLW490P/image-asset.jpeg</image:loc>
      <image:title>CASE STUDY GOOGLE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-live-streaming-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-dell</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902452459-H816FNLZQ1RA9AG03YCV/biometric%2Bretail.gif</image:loc>
      <image:title>CASE STUDY DELL</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902507070-ZQU5906CR1UYKNKGYMB2/finger%2Bprint.gif</image:loc>
      <image:title>CASE STUDY DELL</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902462991-OKRXZMA9Y5RXVCMC3PZ1/Iris.gif</image:loc>
      <image:title>CASE STUDY DELL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-sonos</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904817835-RV0HY8KOELNMVB9CFMEV/sonos.jpg</image:loc>
      <image:title>CASE STUDY SONOS - Client: Sonos</image:title>
      <image:caption>Project: One Roof, Different Ways of Fun About the project: Unlike their counterparts in the west market, Chinese customers seek from music more than family and social time together. Their needs for music and entertainment is subject to their notions of domestic space and the rising role of individuality within a family. When Sonos would like us to pinpoint its role among Chinese customers, we got our researchers embedded in the daily life of music listening and entertainment among Sonos’ potential customers. The ethnographic study  provided with the depth the client needed. Most importantly, the insights fed directly into the brief for their retail and communication strategy. Service type: Trend and culture study, customer journey study Research method: Social and Cultural Audit, Online Survey, Consumer Journal, Digital Ethnography, Consumer Workshop</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904854108-4ZFEZT3XS3DREZA6DW0K/CASE-sonos.jpg</image:loc>
      <image:title>CASE STUDY SONOS</image:title>
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  </url>
  <url>
    <loc>https://www.flab.co/case-study-live-streaming</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-wse</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904465756-QTU1671K33LPZU3P5UNX/G0083435.jpg</image:loc>
      <image:title>CASE STUDY WALL STREET ENGLISH - Client: WSE</image:title>
      <image:caption>Project: When English learning moving online About the project: Wall Street English (WSE) is a premium English language provider in China, known for its heritage of personalized and efficacious teaching.   When WSE decided to extend their business-from offline classroom to the possibility of online payment, we assisted the client to conduct an ethnographic study of English learners. From the study, not only did we gain an understanding of the their English learning motivations, scenarios, and decision making process, but we also revealed to our client the shifting social and cultural context of English learning and the changing expectations of education services. The results informed the experience strategy and principles, creating the new website that implemented an E-commerce solution. Service type: Consumer experience investigation, Trend and culture study of a particular consumer behavior, Customer journey study Research method: Social and cultural audit, Consumer journal, Digital ethnography, Consumer workshop, A-day-in-the-life ethnographic study.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904500684-4E1EXBUJQHZEL1TVNUDZ/CASE-WSE.jpg</image:loc>
      <image:title>CASE STUDY WALL STREET ENGLISH</image:title>
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  </url>
  <url>
    <loc>https://www.flab.co/case-study-philip</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893982167-MOLH8506W1KBWDJ2G113/1-%25E5%25A4%25A7%25E5%259B%25BE.jpg</image:loc>
      <image:title>CASE STUDY PHILIPS - Client: Philips Lighting</image:title>
      <image:caption>Project: Innovation design trend ex­ploration About the project: Philips Lighting’s innovation team came to us because they wanted to explore new opportunities in lighting category across top tier and lower tier markets in China. We broke with convention of digging into market data. We wanted to garner authentic and unprompted consumer insight into their relationship with luminaires at home and in the public. We immersed ourselves in the domestic and public environments of a broad mix of glamorous, conventional and chaotic households across Shanghai (Tier 1 city), Haimen (Tier 3 city) and Sanchang and Sanxing (rural villages). In the process we were able to uncover unmet needs, and shine a light on the necessary, taken-for-granted role of luminaires from a social and cultural perspective. The result is a co-creation workshop that helped the innovation team plan their product blueprint in China.  Service type: Future product design exploration Research method: Social and Cultural Audit, Consumer workshop, Ethnography, Visual Ethnography, Expert panel, Co-creation workshop</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894333290-KNKZ8UJUUVKNQJKQFJFY/8.jpg</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
      <image:caption>Image: photos by F Lab from fieldwork in Haimen, Shanghai.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894168754-DK2ENNZUXN3CBN1IQF8D/3.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894162507-LXBXTCTQO0GGTU5DWGC9/5.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894186341-CU9NMXXTJOKWVD8D4DPE/6.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894169452-BB19BAHKOB9VOHXFSM1R/7.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894195252-NMBMEKCDET25GP6YDMTY/2.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894217248-Z7OFH7DA92IGB706HPF1/4.gif</image:loc>
      <image:title>CASE STUDY PHILIPS</image:title>
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  </url>
  <url>
    <loc>https://www.flab.co/case-study-wall-street-english-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904465756-QTU1671K33LPZU3P5UNX/G0083435.jpg</image:loc>
      <image:title>华尔街英语用户体验之旅研究 - 客户：华尔街英语</image:title>
      <image:caption>项目名称： 华尔街英语用户体验之旅研究——当英语学习变成一种服务 关于项目： 当老牌的英语学习机构华尔街英语决定扩展其业务——从线下课堂扩展到在线支付，我们运用人类学民族志的方法帮助客户了解今天人们在英语学习时的真正需求。通过研究，我们不仅分析了人们学习英语的动机、学习场景和选择培训机构的决策过程，还向我们的客户展示了更广泛的与英语学习切实相关的文化、社会背景，以及消费者对教育服务期望值的转变。 这次的研究结果为华尔街英语制定体验策略和原则提供了依据，为电子平台的成功建立提供了坚实的消费者洞察。 服务类型： 消费者体验调研，消费者行为的趋势和文化研究，消费者旅程研究 研究方法： 社会和文化趋势评估，消费者日记，数字人类学民族志，消费者工作坊，“用户的一天”民族志研究</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904500684-4E1EXBUJQHZEL1TVNUDZ/CASE-WSE.jpg</image:loc>
      <image:title>华尔街英语用户体验之旅研究</image:title>
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  </url>
  <url>
    <loc>https://www.flab.co/case-study-dpa-relationship</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587900507742-7HCU1ZD82G5GEU7VHZ1W/Case%2Bstudy-%2BDPA-1-01.png</image:loc>
      <image:title>CASE STUDY DPA RELATIONSHIP - Client: DPA</image:title>
      <image:caption>Project: Millennials‘ Relationship Study About the project: What does relationship means to the young millennials in China? To get down to the truth deep inside the young generations, we reached to five cities with our ethnographer and photographer in China to capture how millennials reveal their real emotions in love and marriage in the daily lives. We spoke to 50 young fales and 20 males between the ages of 22 – 35 years old in Shanghai, Beijing, Chengdu, Shenyang, Zhanjiang, hearing their thoughts on love, sex marriage and life. Prior to our visits, we tasked them with using their mobile phones to take photos and record their daily feelings that would help us understand who they are and what their lives and relationship look like. Here is what we learned: it’s the small moments that are nurturing a relationship in a rapidly changing society. What millennials fail to find in love is what they fail to find in life. The results of the study has been used to develop  DPA’s brand strategy in China and inspire their commination campaign targeting young millennials. Service type: Consumer experience investiga­tion, Trend and culture study of a particular segment Research method: Social and Cultural Audit, Consumer Workshop, Ethnography and visual ethnography, Visual Thinking Tools, Expert panel</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587900005874-4CWBVNXEBEID6LBRNCO2/company%2Bcases-DPA-3.jpg</image:loc>
      <image:title>CASE STUDY DPA RELATIONSHIP</image:title>
      <image:caption>Image: photos by F Lab from fieldwork in Shanghai, Beijing, Chengdu, Shenyang, Zhanjiang.</image:caption>
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  </url>
  <url>
    <loc>https://www.flab.co/case-study-dpa-self-gifting-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903187430-DIGMC1UKLKK29Y1JJ88S/1%2B2-01-01.png</image:loc>
      <image:title>DPA中国女性自我馈赠研究 - 客户：DPA钻石生产商协会</image:title>
      <image:caption>项目名称： 快速消费时代的长久陪伴——中国女性自我馈赠研究 关于项目： 随着女性自我送礼成为钻石市场中越来越重要的一部分，这次研究穿透市场消费数据的表面，深入分析了当今女性的价值观、内心挣扎和生活灵感。我们采访了中国5个城市的69名年轻女性，揭示了她们自我馈赠的内容、形式和动机。 女性的经济独立为送自己礼物提供了支持。不幸的是，自我馈赠也成了滋长无休无止的物质欲望的手段，真正的内心需求却被忽视了。自我送礼不仅仅是一种奖励自己、肯定自己和爱自己的行为，它更应该从根本上满足女性内心深层的需求。钻石的意义恰恰在于它可以长久陪伴，见证重要的转变时刻，启发未来的下一个里程碑。 本研究的结果已作为钻石生产商协会在中国的零售和传播策略的参考。 服务类型： 用户购物旅程剖析，特定消费者行为的趋势和文化研究 研究方法： 社会和文化趋势评估，用户旅程，消费者日记，消费者工作坊，人类学民族志和视觉人类学民族志</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903256392-TGZXUXX9ZFNRJAAS8W1J/CASE-DPA%2BSELF.jpg</image:loc>
      <image:title>DPA中国女性自我馈赠研究</image:title>
      <image:caption>图片：照片由F Lab拍摄，拍摄于上海、北京、成都、沈阳、广州的田野调研。</image:caption>
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  </url>
  <url>
    <loc>https://www.flab.co/home-en</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2023-03-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588996217901-5SK97Q2CJNF8ZUQ2HWNQ/who+are+we.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827104686-KVGPO536DCP8CQOO7TN4/Obsessed+with+crafts.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827150290-ZMPPAKEJG8LOIA0FIMFA/1.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827077919-P6FD5J061SLZ4YYBUJMS/Feel+into+people.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588930755501-EUOGA6H1TUPOLIKE97F0/our+passion.JPG</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931168860-DI126O4D69JRNZLJ1WWF/Howdowediffer.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588765865668-9I93XP3R0WQT5VEG1PXH/bird.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931837640-BJ5P1WQYVG1YXCGHP1Z2/Rethink.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588835685551-2ISC5XJT5J9M34BHVPRA/culture.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766146103-GNXG7O9NR53PZMKD6CHK/gold-leaf-prints-of-the-human-brain-by-greg-dunn-7.jpg</image:loc>
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      <image:caption>Brand/product/service strategies based on in-depth consumer insights. Persona development Customer journey evaluation</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766245633-93CIA714AWZAVSPAWMQG/forecast-b.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Trend (human, culture, technology, aesthetics) synthesis on a monthly or quarterly basis</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766300597-A57PNYNZH508AVMH7UUS/foster-2-b.jpg</image:loc>
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      <image:caption>Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587885053617-7ETBS0CZBND93JOSPYXD/2019+client+V2.jpg</image:loc>
      <image:title>Home</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587895568535-3L9M9TJU1K1DZBRS3KR7/Live+Streaming+Study</image:loc>
      <image:title>Home - Live Streaming Study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896711519-IUI8B6AV56L3JXQTG9EQ/Dell+Biometric+Study+in+China</image:loc>
      <image:title>Home - Dell Biometric Study in China</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897096852-PFM47CTGC60XXC6QBH9W/Wall+Street+English+Study.JPG</image:loc>
      <image:title>Home - Wall Street English Study - When English Learning Moving Online</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588125563648-LBHWXEGJVZVNXABS2LZS/Tencent.jpg</image:loc>
      <image:title>Home - Tencent Traditional Culture Study</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896551826-N8W8YXONB1MJL6XCXPFI/Philips.jpg</image:loc>
      <image:title>Home - Philips Lighting Innovation Design Trend Exploration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587875738445-047HZNP1MHLLOMW7FNEX/Company+case+cover+DPA.JPG.jpg</image:loc>
      <image:title>Home - DPA Millennials’ Relationship Study in China</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897192770-CPYQVKV26T0D29VYHULC/SONOS+Study.jpg</image:loc>
      <image:title>Home - SONOS Study: One Roof, Different Ways of Fun</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896481992-8HX2NGCTYG39BCE4RVW5/Google.jpg</image:loc>
      <image:title>Home - Google Export Company Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588125516598-UNL5EPSO7BSDWMHU7JFD/WechatIMG3478.jpg</image:loc>
      <image:title>Home - DPA Women Self Gifting Study in China</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/home</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-09</lastmod>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-google-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893408707-B0E21Z47SPCQIRLW490P/image-asset.jpeg</image:loc>
      <image:title>谷歌中国中小外贸企业研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893295499-IJRTH70UM8BATVPF8J4E/Case%2Bstudy-%2Bgoogle-1.jpg</image:loc>
      <image:title>谷歌中国中小外贸企业研究 - 客户：谷歌</image:title>
      <image:caption>项目名称： 谷歌中国中小外贸企业研究 关于项目： 为了与中国传统和新兴的外贸公司建立更有效的沟通桥梁，谷歌AdWords找到我们，希望进一步了解这些中小企业对于海外市场营销的需求和行为。 作为专业研究文化及其商业应用的我们前往中国6个城市，参观了横跨4个行业的17家工厂和公司。通过观察法和面对面访谈，并以激发思考的创新可视化工具为辅助，我们不仅发现了这些企业多样的市场营销思维和手段，并且深入了解了他们的企业文化。最后，我们将研究结果转化为每个行业专门设计和制定的营销指导指南，供谷歌内部使用。 服务类型： 特定细分市场的趋势与文化研究 研究方法： 社会文化审计，商业人类学民族志，可视化思考工具</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-dpa-selfgifting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903187430-DIGMC1UKLKK29Y1JJ88S/1%2B2-01-01.png</image:loc>
      <image:title>CASE STUDY DPA SELF-GIFTING - Client: DPA</image:title>
      <image:caption>Project: Why do women self-gift today? About the project: As female self-purchase is becoming an increasingly important segment of diamond market, this study aimed at looking behind the numbers and gaining an in-depth understanding not only of the motivations of self-gifting but also of how self-gifting plays into the values of being woman today. We spoking to 69 young females at the ages of 22-35 years old in five cities in China, uncovering what, how and why they self-gift. What these self-gifted presents revealed to us are the life values, struggles and inspiration of women today. Financially independent as they seem, they have various excuses and reasons to buy gifts for themselves. It is their desires that have been constantly quenched. Unfortunately, the true needs are overlooked. Self-gifting, as a gesture of rewarding, affirming and loving herself, should fundamentally answer these latent unfulfilled needs, in which case diamond has an unparalleled role to create meaningful connections and enduring companionship. The results of the study has been used to inform retail and communication strategy regarding self-gifting for DPA in China. Service type: Customer journey investiga­tion, Trend and culture study of a particular consumer behavior Research method: Social and cultural audit, Consumer Journal, Consumer Workshop, Ethnography and visual ethnography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903256392-TGZXUXX9ZFNRJAAS8W1J/CASE-DPA%2BSELF.jpg</image:loc>
      <image:title>CASE STUDY DPA SELF-GIFTING</image:title>
      <image:caption>Image: photos by F Lab from fieldwork in Shanghai, Beijing, Chengdu, Shenyang, Guangzhou.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-tencent-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903839966-4KGHXT3L55PNT6Q35NEB/Tencent.gif</image:loc>
      <image:title>腾讯传统文化活化 - 客户：腾讯</image:title>
      <image:caption>项目名称： 传统文化如何在年轻人中活化？ 传统不是恐龙，是变色龙 关于项目： 腾讯作为中国和全球最大的互联网公司之一，致力于运用新科技来活化中国传统文化。 活化传统文化的挑战在于如何在年轻观众与传统文化（如长城和兵马俑）之间建立紧密的联系。现今的年轻观众不断被快速更新的事物和信息冲击，传统文化很难引起他们的关注和激发他们了解的兴趣。通过这次研究，我们帮助客户挖掘出年轻人对传统文化的关注点和兴趣点，并进一步得出科技在辅助传统文化融入多样化的文化生活时应该发挥的作用。 在研究结束后，我们和客户一起举办了联合工作坊，从洞察中提炼和升华，为传统文化活化的未来项目提供了一个全新的指导方向。 服务类型： 趋势和文化研究 研究方法： 社会和文化趋势评估，消费者日记，消费者工作坊，专家访谈</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903977279-WZJAGHXFFD32SOPFDPW8/_DSC1172.jpg</image:loc>
      <image:title>腾讯传统文化活化</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-philips-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587893982167-MOLH8506W1KBWDJ2G113/1-%25E5%25A4%25A7%25E5%259B%25BE.jpg</image:loc>
      <image:title>飞利浦照明创新设计趋势探索 - 客户：飞利浦照明</image:title>
      <image:caption>项目名称： 创新设计趋势探索 关于项目： 我们受到飞利浦照明的创新设计团队的委托，帮助他们探索在中国市场照明领域的新机遇， 我们打破了纯粹挖掘市场数据的惯例。我们希望收集真实的和自发的消费者洞察，观察用户在家里和公共场所接触和使用灯光照明的情景。研究中，我们亲身融入到公共环境和家庭环境，并包含了同一屋檐下多种需求的三代同堂的场景。采访的城市涉及了上海(一线城市)、海门(三线城市)和三星镇(海门地区的乡镇)。在研究中，我们发现更多潜在的需求，用社会和文化的视角揭示了那些我们习以为常的灯光照明背后所蕴藏的深层意义。 最后，我们和客户举办了一个共同创造工作坊，帮助飞利浦创新团队规划他们在中国的产品蓝图。 服务类型： 未来产品设计探索 研究方法： 社会文化趋势评估、消费者工作坊、人类学民族志、视觉人类学民族志、专家小组、共同创造工作坊</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894333290-KNKZ8UJUUVKNQJKQFJFY/8.jpg</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
      <image:caption>Image: photos by F Lab from fieldwork in Haimen, Shanghai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894168754-DK2ENNZUXN3CBN1IQF8D/3.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894162507-LXBXTCTQO0GGTU5DWGC9/5.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894186341-CU9NMXXTJOKWVD8D4DPE/6.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894169452-BB19BAHKOB9VOHXFSM1R/7.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894195252-NMBMEKCDET25GP6YDMTY/2.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587894217248-Z7OFH7DA92IGB706HPF1/4.gif</image:loc>
      <image:title>飞利浦照明创新设计趋势探索</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/home-</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588996217901-5SK97Q2CJNF8ZUQ2HWNQ/who+are+we.jpg</image:loc>
      <image:title>首页</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827104686-KVGPO536DCP8CQOO7TN4/Obsessed+with+crafts.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827077919-P6FD5J061SLZ4YYBUJMS/Feel+into+people.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827150290-ZMPPAKEJG8LOIA0FIMFA/1.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588930755501-EUOGA6H1TUPOLIKE97F0/our+passion.JPG</image:loc>
      <image:title>首页</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931168860-DI126O4D69JRNZLJ1WWF/Howdowediffer.jpg</image:loc>
      <image:title>首页</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588765865668-9I93XP3R0WQT5VEG1PXH/bird.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588835685551-2ISC5XJT5J9M34BHVPRA/culture.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931837640-BJ5P1WQYVG1YXCGHP1Z2/Rethink.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766146103-GNXG7O9NR53PZMKD6CHK/gold-leaf-prints-of-the-human-brain-by-greg-dunn-7.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>Brand/product/service strategies based on in-depth consumer insights. Persona development Customer journey evaluation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766300597-A57PNYNZH508AVMH7UUS/foster-2-b.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766245633-93CIA714AWZAVSPAWMQG/forecast-b.jpg</image:loc>
      <image:title>首页</image:title>
      <image:caption>Trend (human, culture, technology, aesthetics) synthesis on a monthly or quarterly basis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587885053617-7ETBS0CZBND93JOSPYXD/2019+client+V2.jpg</image:loc>
      <image:title>首页</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897096852-PFM47CTGC60XXC6QBH9W/Wall+Street+English+Study.JPG</image:loc>
      <image:title>首页 - Wall Street English Study - When English Learning Moving Online</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897192770-CPYQVKV26T0D29VYHULC/SONOS+Study.jpg</image:loc>
      <image:title>首页 - SONOS Study: One Roof, Different Ways of Fun</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587875738445-047HZNP1MHLLOMW7FNEX/Company+case+cover+DPA.JPG.jpg</image:loc>
      <image:title>首页 - DPA Millennials’ Relationship Study in China</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588125563648-LBHWXEGJVZVNXABS2LZS/Tencent.jpg</image:loc>
      <image:title>首页 - Tencent Traditional Culture Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588125516598-UNL5EPSO7BSDWMHU7JFD/WechatIMG3478.jpg</image:loc>
      <image:title>首页 - DPA Women Self Gifting Study in China</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896481992-8HX2NGCTYG39BCE4RVW5/Google.jpg</image:loc>
      <image:title>首页 - Google Export Company Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896551826-N8W8YXONB1MJL6XCXPFI/Philips.jpg</image:loc>
      <image:title>首页 - Philips Lighting Innovation Design Trend Exploration</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896711519-IUI8B6AV56L3JXQTG9EQ/Dell+Biometric+Study+in+China</image:loc>
      <image:title>首页 - Dell Biometric Study in China</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587895568535-3L9M9TJU1K1DZBRS3KR7/Live+Streaming+Study</image:loc>
      <image:title>首页 - Live Streaming Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884695409-47DZYJ59KT2ISXM6WUX0/xiaodou.jpg</image:loc>
      <image:title>首页 - Dou, Film Maker</image:title>
      <image:caption>Xiaodou is a video story-teller full of warmth and human insight in his video content. He used to work at Wieden+Kennedy Shanghai as videographer and editor, with wide experience shooting and making video content for global client such as Nike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884501335-E53060WYA0SG7B0AV5LD/yuxin.jpg</image:loc>
      <image:title>首页 - Yuxin Liang, Visual Research Assistant</image:title>
      <image:caption>Yuxin is an obsessive street-dancer as well as a researcher who loves using a visual approach to record and interpret people and life. She graduated from East China Normal University, with a BA in tourism management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587886500206-D0DLUTLJDQGN9OUAJJA3/FullSizeRender%25281%2529.jpg</image:loc>
      <image:title>首页 - Josi Yang, Account Manager</image:title>
      <image:caption>As a great logical thinker, Josi is good at applying her past experience in tech start-up to a variety of research projects, making them agile and efficient. Josi graduated from University of London and University of York, respectively with master and bachelor degree in Accounting, Business Finance and Management.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884775790-1PWKZGKFZHW2P8QF2OTD/Nemo.jpeg</image:loc>
      <image:title>首页 - Nemo Sun, Photographer and Designer</image:title>
      <image:caption>Nemo is keen on observing the emotion and character of people, and revealing small but telling details in life captured by his lens. He also explores innovative visual approach to bring alive research findings and manifest powerful truth.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587882980287-HXKG6ZQB01GZVXOEID05/penni-2.jpg</image:loc>
      <image:title>首页 - Penni Fu, Design Ethnographer, Founder of F Lab</image:title>
      <image:caption>Out of her great passion for understanding people and culture, Penni has worked as journalist, copywriter and brand strategist and product development engineer. She has rich experience working at top creative agencies in Shanghai and London. Penni earned an MSc in Digital Anthropology from University College London in England and a BA in Broadcast Journalism from Fudan Universtiy in Shanghai.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587889972622-BCGJKL8FU15F3N80KI7G/WechatIMG42.jpg</image:loc>
      <image:title>首页 - Doris Du, Researcher</image:title>
      <image:caption>As a researcher, Doris has a scientific mind that hearts human insights. She graduated from SHU-UTS Business School in Shanghai, with master and bachelor degree in consumer behavior and business administration.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-tencent</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903839966-4KGHXT3L55PNT6Q35NEB/Tencent.gif</image:loc>
      <image:title>CASE STUDY TENCENT - Client: Tencent</image:title>
      <image:caption>Project: Traditional culture: Not dinosaur but chameleon About the project: Tencent, as one of China's and the world's largest internet services companies, is dedicated to reinvigorating traditional Chinese culture through new technology. The challenge is how traditional culture properties such as Great Wall, Terracotta Warriors can build relevance with young audience today. When our young audience is bombarded with constant stimulation and quick hits of information, traditional culture is hardly able to compete for their attentions and interests. Through this study, we helped the client to identify what young people want from traditional culture, and the role technology should play to help traditional culture evolve and blend into modern lives regardless of the ups and downs of tech fads. The insights were delivered through a collaborative workshop session that fed directly into a new direction guides future collaborative projects concerning traditional culture. Service type: Trend and culture study Research method: Social and cultural audit, Consumer journal, Consumer workshop,  Expert interview</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587903977279-WZJAGHXFFD32SOPFDPW8/_DSC1172.jpg</image:loc>
      <image:title>CASE STUDY TENCENT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-dpa-relationship-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587900507742-7HCU1ZD82G5GEU7VHZ1W/Case%2Bstudy-%2BDPA-1-01.png</image:loc>
      <image:title>DPA千禧一代情感研究 - 客户：DPA钻石生产商协会</image:title>
      <image:caption>项目名称： 中国千禧一代的婚姻恋爱研究 关于项目： 婚姻恋爱对于中国的千禧一代意味着什么? 为了直击这一问题的核心，我们和设计人类学家以及摄影师来到中国的五个城市，捕捉千禧一代在日常生活中所流露和表达的对爱情和婚姻的真实情感。 我们采访了来自上海、北京、成都、沈阳、湛江的50名女性和20名男性，年龄均在22 - 35岁之间。采访中，我们听取了他们对爱情、性、婚姻和生活的不同看法。采访前，我们给受访者发了一个小任务——通过手机拍照记录他们的生活中达情感的平常物件和日常琐事。收集的信息为我们描绘了一个用户的初步的轮廓——他们是谁，他们的生活态度和两性关系的看法是什么。当我们走入他们的生活中，我们有对已有的发现有了更深的挖掘：在一个瞬息万变的社会中，恋爱和婚姻关系的成长不取决于那些轰轰烈烈的时刻，而关乎于那些日复一日、微不足道的表达爱的举动。今天，千禧一代在爱情中缺失的，也正是他们在生活中需要去寻觅的。 研究结果已用于DPA在中国的品牌战略制定，并启发了其针对千禧一代的营销传播策划。 服务类型： 消费者体验调查、特定细分市场的趋势和文化研究 研究方法： 社会文化趋势评估、消费者工作坊、人类学民族志与视觉人类学民族志、可视化思考工具、专家访问</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587900005874-4CWBVNXEBEID6LBRNCO2/company%2Bcases-DPA-3.jpg</image:loc>
      <image:title>DPA千禧一代情感研究</image:title>
      <image:caption>Image: photos by F Lab from fieldwork in Shanghai, Beijing, Chengdu, Shenyang, Zhanjiang.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-dell-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902452459-H816FNLZQ1RA9AG03YCV/biometric%2Bretail.gif</image:loc>
      <image:title>戴尔中国生物识别研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902507070-ZQU5906CR1UYKNKGYMB2/finger%2Bprint.gif</image:loc>
      <image:title>戴尔中国生物识别研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587902462991-OKRXZMA9Y5RXVCMC3PZ1/Iris.gif</image:loc>
      <image:title>戴尔中国生物识别研究</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-sonos-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904817835-RV0HY8KOELNMVB9CFMEV/sonos.jpg</image:loc>
      <image:title>搜诺斯家庭音乐娱乐以及影音零售研究 - 客户：搜诺斯</image:title>
      <image:caption>项目名称： 搜诺斯家庭音乐娱乐以及影音零售研究 关于项目： 与西方市场的消费者不同，中国消费者对音乐的诉求，不只是围绕着家庭与社交生活。其实，他们对音乐和娱乐的需求和他们对家庭空间的观念，以及家庭中自我观念的提升有很大的关联。当Sonos希望我们准确定位其产品在中国用户生活中的角色时，我们的研究员深入到Sonos潜在客户的日常音乐习惯和娱乐生活中。我们在研究中得出的结论满足了客户对研究深度的需要。最重要的是，这些见解直接反映在了他们的零售和传播策略中。 服务类型： 趋势和文化研究，消费者旅程研究 研究方法： 社会和文化趋势评估，在线调研，消费者日记，数字人类学民族志，消费者工作坊</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587904854108-4ZFEZT3XS3DREZA6DW0K/CASE-sonos.jpg</image:loc>
      <image:title>搜诺斯家庭音乐娱乐以及影音零售研究</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/home-ch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587885053617-7ETBS0CZBND93JOSPYXD/2019+client+V2.jpg</image:loc>
      <image:title>首页</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896551826-N8W8YXONB1MJL6XCXPFI/Philips.jpg</image:loc>
      <image:title>首页 - 飞利浦照明 创新设计趋势探索</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588072345297-JBTPDVUHTVO99TN5PGM5/Tencent.jpg</image:loc>
      <image:title>首页 - 腾讯 传统文化如何在年轻人中活化？</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896711519-IUI8B6AV56L3JXQTG9EQ/Dell+Biometric+Study+in+China</image:loc>
      <image:title>首页 - 戴尔 中国生物识别研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587896481992-8HX2NGCTYG39BCE4RVW5/Google.jpg</image:loc>
      <image:title>首页 - 谷歌 中国中小外贸企业研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897096852-PFM47CTGC60XXC6QBH9W/Wall+Street+English+Study.JPG</image:loc>
      <image:title>首页 - 华尔街英语 用户体验之旅研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587895568535-3L9M9TJU1K1DZBRS3KR7/Live+Streaming+Study</image:loc>
      <image:title>首页 - Live Streaming Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587880912805-NWID6GWT6JR0J2IJ2RZ1/WechatIMG3478.jpeg</image:loc>
      <image:title>首页 - DPA钻石生产商协会 中国女性自我馈赠研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587875738445-047HZNP1MHLLOMW7FNEX/Company+case+cover+DPA.JPG.jpg</image:loc>
      <image:title>首页 - DPA钻石生产商 千禧一代情感研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587897192770-CPYQVKV26T0D29VYHULC/SONOS+Study.jpg</image:loc>
      <image:title>首页 - 搜诺斯 家庭音乐娱乐以及影音零售研究</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884695409-47DZYJ59KT2ISXM6WUX0/xiaodou.jpg</image:loc>
      <image:title>首页 - Nemo Sun，设计师／摄影师</image:title>
      <image:caption>Nemo善于用镜头捕捉到研究人物的特性，以及他们日常生活中平凡但最能代表他们个性的细节。他善于用图片和视觉化信息图表（Infographic）将研究结果真实但富有新意的呈现出来。</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587882980287-HXKG6ZQB01GZVXOEID05/penni-2.jpg</image:loc>
      <image:title>首页 - Penn Penni Fu，创始人／设计人类学家</image:title>
      <image:caption>理解人类以及文化是Penni最为热诚的人生追求。她曾经做过记者，创意文案，品牌策略咨询师，产品研发工程师。她拥有在上海和伦敦顶尖的创意公司，服务国际项目的丰富经验。Penni毕业于英国伦敦大学学院，获得人类学科学硕士；以及上海复旦大学新闻学院文学学士</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884501335-E53060WYA0SG7B0AV5LD/yuxin.jpg</image:loc>
      <image:title>首页 - Yuxin Liang，视觉研究助理</image:title>
      <image:caption>Yuxin是一枚生动的街舞少女，擅长用视觉的方式捕捉、记录和剖析用户。她毕业于华东师范大学，获得旅游管理学院的文学学士学位。</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587886500206-D0DLUTLJDQGN9OUAJJA3/FullSizeRender%25281%2529.jpg</image:loc>
      <image:title>首页 - Josi Yang，客户经理</image:title>
      <image:caption>Josi善于逻辑思考，并将她在科技初创企业的实践经验应用到各研究项目中，使之变得灵活高效。她毕业于英国伦敦大学和约克大学，分别获得会计、商务金融和管理硕士和学士学位。</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587889972622-BCGJKL8FU15F3N80KI7G/WechatIMG42.jpg</image:loc>
      <image:title>首页 - Doris Du，研究员</image:title>
      <image:caption>Doris有着一个逻辑的商业头脑，但她的内心向往人性的洞察。她擅长同理心方法和实验室类的研究方法。她毕业于上海大学悉尼工商学院，获得企业管理硕士学位。</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1587884775790-1PWKZGKFZHW2P8QF2OTD/Nemo.jpeg</image:loc>
      <image:title>首页 - Dou，摄像／剪辑师</image:title>
      <image:caption>小豆是一个会用视频讲故事的人，在他的视频中充满了温情和人情味。他曾在W+K担任摄像师和剪辑师，拥有丰富的视频拍摄和制作经验，如曾为耐克(Nike)等全球客户制作创意视频。</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-07</lastmod>
  </url>
  <url>
    <loc>https://www.flab.co/case-study-cloud-based-working</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1594115145962-RE2X6TY30LFHY9JLNKQ5/%E6%88%AA%E5%B1%8F2020-07-07+%E4%B8%8B%E5%8D%885.44.02.png</image:loc>
      <image:title>CASE STUDY CLOUD BASED WORKING</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.flab.co/retail</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-09</lastmod>
  </url>
  <url>
    <loc>https://www.flab.co/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588996217901-5SK97Q2CJNF8ZUQ2HWNQ/who+are+we.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827077919-P6FD5J061SLZ4YYBUJMS/Feel+into+people.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>We stand out by hearing the human side. Our passion truly madly deeply lies in understanding people. It does not stop there. For us, empathy is about feeling into people, drawing close, with how there is a radiance of insight more lasting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827104686-KVGPO536DCP8CQOO7TN4/Obsessed+with+crafts.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>What is the right data to seek out? Right data can be small or big, can be thin or thick. Rather than following a formula, we craft our research service to meet our clients’ specific needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588930755501-EUOGA6H1TUPOLIKE97F0/our+passion.JPG</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588827150290-ZMPPAKEJG8LOIA0FIMFA/1.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>Our service is an art of correspondence. Building rapport with people is vital for people to open up and insights to emerge. Our empathetic research process is to receive, rather than to extract what is not given, from people we meet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931168860-DI126O4D69JRNZLJ1WWF/Howdowediffer.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588931837640-BJ5P1WQYVG1YXCGHP1Z2/Rethink.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>What the business insiders think and what the customers perceive can be entirely different. We help our client to unlearn, relearn and gain a new perspective on the problem.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588765865668-9I93XP3R0WQT5VEG1PXH/bird.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>Field is our lab. We believing in participant observation in the field. It allows us to see the gaps between what people say and what they do, therefore uncover insights for our clients.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588835685551-2ISC5XJT5J9M34BHVPRA/culture.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>People are subscribing to the culture, something they believe in and feel connected with. We help clients to look outside of their comfort zone and understand what is culturally relatable to people.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea4f68420b8fa08d5dce6ac/1588766300597-A57PNYNZH508AVMH7UUS/foster-2-b.jpg</image:loc>
      <image:title>Home (Copy)</image:title>
      <image:caption>Co-creation workshop with clients, using material gathered in prior stage research and tailor-made workshop tools</image:caption>
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